Using facebook Timeline to Boost Your Visibility
Many businesses are not taking full benefit of their facebook cover page and timeline
features. However, there is more opportunity there to drive more traffic to your website
than ever before. Instead of just doing your regular facebook status updates, try using some of these tips to give your page a boost in both traffic and image.
features. However, there is more opportunity there to drive more traffic to your website
than ever before. Instead of just doing your regular facebook status updates, try using some of these tips to give your page a boost in both traffic and image.
1. Change your Facebook cover photo often
Each time you change your Facebook cover, an update appears in your timeline. Your followers see that in their newsfeed and are more likely to click it to see what has changed. If you keep your images interesting they’ll be eager to see what’s new. Some ideas include
sharing images from customers, collages of products, a funny photo, or a dramatic
representation. Think about it. Some people go daily to the Google search page just to
see how they’ve redesigned the Google image for that day. Also, the more you show up in
their newsfeed, the more likely they are to visit your Facebook page.
sharing images from customers, collages of products, a funny photo, or a dramatic
representation. Think about it. Some people go daily to the Google search page just to
see how they’ve redesigned the Google image for that day. Also, the more you show up in
their newsfeed, the more likely they are to visit your Facebook page.
2. Use the Facebook “pin-to-top” feature regularly
You can pin your most important Facebook posts to the top of your timeline every day. Whenever you
have a special offer or event you want to promote, make sure you have it pinned at the
top where visitors can see it.
have a special offer or event you want to promote, make sure you have it pinned at the
top where visitors can see it.
3. Share your Facebook images as much as possible
Statistics show that people share images more than text. Try using a mix of your own
images and those from other interesting sites. Ask customers to upload or share their own
as well. You could even have a contest where followers upload their favorite product
images and see who gets the most Facebook likes.
images and those from other interesting sites. Ask customers to upload or share their own
as well. You could even have a contest where followers upload their favorite product
images and see who gets the most Facebook likes.
4. Add items to your Facebook historical timeline periodically
Every time you add an event to your Facebook historical timeline those updates will also show up in followers news feeds. Just don’t update your history all at once and flood their
feeds. They won’t thank you for it and may just “unlike” you.
feeds. They won’t thank you for it and may just “unlike” you.
5. Avoid using third-party publishing platforms for your Facebook posting
With some of these outside posting services, the share button will not show up on your
Facebook post. That defeats the whole point of using a social network! It’s okay to post a few
things automatically, but do the bulk of it directly on Facebook.
Facebook post. That defeats the whole point of using a social network! It’s okay to post a few
things automatically, but do the bulk of it directly on Facebook.
If you’re not making the most of your Facebook Timeline at the moment, consider using some of these tips to drive more traffic to your page and ultimately to your site. At the very least, make sure you update your cover image!
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